Apple Keeps Prices Steady for iPhones, iPads and Apple Watches

Apple on Tuesday unveiled an array of new {hardware} choices — together with an replace to its flagship iPhone — enhancing on earlier fashions. But one metric remained principally the identical: the worth.

The new iPhone 13 will price $800, the identical as final yr’s iPhone 12, while the iPhone 13 Mini will price $700, an identical to final yr. The costlier fashions of the new telephones, the iPhone 13 Pro and 13 Pro Max, will price you $1,000 and $1,100, respectively, the identical as final yr’s premium variations.

Apple has raised its telephone costs through the years, with the will increase typically spooking shoppers. Sales of the costlier iPhone X fashions that started at $1,000 in 2018 have been slower than anticipated, as an example, inflicting Apple to mark down income estimates and lower costs in China.

The firm responded in 2019 with a less expensive providing: $700 for the iPhone 11, down from $750 for the comparable iPhone XR the prior yr. And final spring, it unveiled a new price range iPhone SE for $400. Some analysts thought the technique is likely to be shrewd in the course of the pandemic, as people tried to save cash.

Recently, iPhone gross sales have been by way of the roof, partly as a result of the pandemic has furthered people’s reliance on expertise.

The new Apple Watch introduced on Tuesday, the Series 7, will price $400, the identical value as its previous couple of fashions. Apple additionally launched a less expensive watch final yr, the SE, for $280.

Apple additionally unveiled a new iPad, which will price $330, the identical as final fall’s model. The solely value bounce introduced on the occasion was for the new iPad mini, for $500, up from the corporate’s most up-to-date $400 mini that got here out in 2019.

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