Chingari Saregama Deal: Short type video app Chingari indicators music licencing deal with Saregama

India’s homegrown short-format video app Chingari has signed a worldwide music licencing settlement with the nation’s oldest and largest music label, Saregama.

With the deal in place, the whole catalogue of over 130 thousand songs from the music label will be made obtainable on Chingari, permitting customers to create revolutionary content material utilizing the strong music library.

Saragama boasts of music throughout Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi, Gujarati, and other Indian languages.

Sumit Ghosh CEO & Co-Founder, Chingari, stated, “Chingari creators are known for creating out-of-the-box videos. Saregama is a power bank of songs and offers a diverse slate of genres. Our creators can use this to their advantage and develop some fantastic content pieces. This association will be a befitting one for both brands.”

The deal will additionally have the current slate of new content material that the label has acquired off late, together with music of the movies ‘Bellbottom’, ‘Gangubai Kathiawad’, ‘Maidaan’ and the subsequent untitled undertaking of Ranveer Singh with director Shankar, forthcoming Telugu biggies like ‘Sarkaru Vaari Paata’ (starring Mahesh Babu), alongside with hit singles of Badshah, B Praak, Arjun Kanungo and Shreya Ghoshal.

“Our aim at Saregama is to make our rich music library be made available to the legions of music lovers from all over the world in as many platforms as possible,” stated Vikram Mehra, MD, Saregama. “To that essence, our partnership with Chingari is a natural fit, given the large followership it enjoys. We are in the midst of a content boom, and we are looking forward excitedly at the immense creativity that content creators will bring with our music on the Chingari platform.”

The firm stated its coming collectively with Saregama will empower the content material creators to faucet into the wealthy musical repertoire of the latter that are everlasting favourites of generations while mixing it up with their new content material.

Chingari gained prompt recognition after the Indian government banned TikTookay.

Deepak Salvi, COO & Co-Founder, Chingari, stated, “Collaborations are the best way to bring out refreshing creations. On one hand we have Saregama, which has been a market leader. On the other hand, we have our amazing Chingari creators, who always want to break old records and do something new. It will be exciting to see new developments take shape under this collab.”

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