“As theatres and offline leisure avenues remained shut customers turned to indoor leisure. The OTT phase witnessed an unimaginable 144 per cent enhance within the variety of transactions and a 139 per cent enhance in expenditure between 2019 and 2020.
“The gaming segment saw a phenomenal 100 per cent increase in expenditure and a 154 per cent increase in average ticket size between the two years,” the report stated.
The retail and e-commerce segments recorded an enormous 106 per cent enhance within the variety of transactions and a 124 per cent rise in expenditure between the primary and final six months of 2020.
PayU recorded a forty five per cent spike within the variety of on-line transactions in the course of the festive season (October-December 2020) in comparison with the identical interval within the earlier 12 months.
“In line with this trend, PayU processed close to 100 million transactions, in a single month during the festive period (15 October – 15 November, 2020),” the report stated.
According to PayU, the edtech phase registered a 78 per cent enhance within the variety of transactions and a 44 per cent bounce in expenditure between 2020 and 2019.
“The most definitely explanations are professionals upskilling as they labored from residence and college students shifting to on-line training. In truth, the variety of transactions for edtech elevated by an unimaginable 69 per cent instantly after the lockdown (April-May 2020 in comparison with January-March 2020).
“Though the edtech segment witnessed growth, the average ticket size reduced by 19 per cent, possibly as course prices dropped in response to a surge in demand,” the report stated. PRS ABM ABM