Mumbai: Welcoming government’s pointers for OTT (over-the-top) platforms on Thursday, movie personalities Ekta Kapoor, Priyadarshan and Vikram Bhatt mentioned there can’t be artistic freedom with out duty, while producer Pritish Nandy mentioned there was a have to tread rigorously with the laws.
Kapoor, Bhatt, Priyadarshan — all outstanding names in Bollywood as producers and administrators — mentioned the rules are a “great step” by the government.
Nandy and Onir had a special take, with the previous saying that it was essential for the government to not enable a “heavy hand” to fall on OTTs, while the latter criticising the transfer.
The government on Thursday mentioned a ‘code of ethics’ and three-tier grievance redressal mechanism could be relevant for OTT platforms, similar to Netflix, Amazon Prime Video and Disney+ Hotstar, information publishers and digital media.
Seeking to ascertain a smooth contact regulatory framework, the government mentioned OTT platforms would have to self-classify the content material into 5 age-based classes – U (Universal), U/A 7+ (years), U/A 13+, U/A 16+, and A (Adult).
Information and Broadcasting Minister Prakash Javadekar mentioned such platforms could be required to implement parental locks for content material categorised as U/A 13+ or larger, and dependable age-verification mechanisms for content material categorised as ‘A’.
Kapoor, a significant Bollywood and TV producer who additionally runs OTT platform ALT Balaji, mentioned the new laws will present a level-playing area.
“Heartening to see the new guidelines that provide a level playing field for digital news media and OTT platforms. #ResponsibleFreedom,” Kapoor tweeted.
Nandy, who has backed the International Emmy-nominated Amazon Prime Video sequence “Four More Shots Please”, mentioned while grievance redressal mechanisms are high quality, they depend on “very careful and circumspect actions by the authorities in power”.
“One mistake and the entire credibility of the mechanism can disappear. That is what we must understand and reckon with in these difficult times. Right now, it is just a beginning and the government ought to tread carefully if it wants to emerge as a global soft power,” Nandy instructed PTI.
“We are very good at what we do in India but till the foreign OTT platforms came in, we were stuck in that jejune Bollywood space. Now is the time to mature, grow and contend with the world, show everyone the creative genius of India,” he added.
Bhatt, who has made net reveals similar to 2017 horror “Gehraiyaan” and thriller franchise “Twisted”, mentioned it is just honest to tell the viewers concerning the sort of content material they’re about to observe.
“The government isn’t saying ‘do not make this.’ All they’re saying is, whatever you make, there should be enough information out there for the viewers to know what kind of shows they’re watching,” he instructed PTI.
It will not be censorship however merely a tenet to place in place a redressal system, Bhatt mentioned.
“They’re asking to have an internal redressal system of three tier. Basically, they are asking us to handle our own problems and not bring it to them. I don’t see a problem in what has happened today. There’s no cause of concern as there’s no censorship,” he added.
“Heri Pheri” director Priyadarshan tweeted the rules “respect the artistic freedom while providing an avenue for redressal of citizen grievances.”
Onir, identified for movies similar to “My Brother… Nikhil” and “I Am”, criticised the rules for not favouring content material creators.
“The death of cinema and good content. Stab the artist and keep everyone happy. The worst that a democracy can do to an artist is this regulation of OTT,” he mentioned.
CBFC chairperson and lyricist Prasoon Joshi mentioned accountable and accountable mechanisms will solely usher in “more quality and maturity in a commercial creative industry”.
“Measures taken for a level playing field and empowering consumers would provide clarity for content creators of emerging platforms,” Joshi tweeted.
Some business insiders tweeted their help utilizing the hashtag #AccountableFreedom, beforehand additionally shared by Union Home Minister Amit Shah and Javadekar.
BJP MP and actor Ravi Kishan additionally thanked the prime minister and mentioned “#ResponsibleFreedom was the need of the hour.”
Director Nila Madhab Panda, identified for movies like “I am Kalam” and “Kadvi Hawa”, mentioned digital media should be used responsibly.
“Freedom comes with responsibility, digital media can do a lot of good if used correctly, great decision by the government, @PrakashJavdekar Sir @rsprasad sir, also giving a forum for users grievances is the correct way ahead. #ResponsibleFreedom #OTTGuidelines,” Panda wrote on Twitter.
Despite a number of makes an attempt, outstanding filmmakers, representatives of OTT platforms similar to Netflix and Amazon remained unavailable for remark.
The OTT censorship has been a explanation for concern amongst filmmakers, writers and actors for a while as many imagine it will curtail their creativity on the new platform, which has witnessed a growth in India in recent times.
The streamers have been self-regulating their content material as per Indian legal guidelines till lately however a number of the reveals have stirred controversy, most lately Amazon Prime Video’s present “Tandav”, which was accused of injuring non secular sentiments.
A scene within the present led to a number of FIRs on administrators, actors and the India head of the platform, prompting the streamer to cut the scenes from the political drama.
Other reveals that have angered a piece of people embody Netflix’s “Leila” and “A Suitable Boy” and Amazon’s “Paatal Lok”.