Google to Open Physical Store in New York

Five years in the past, Google began making its personal smartphones and voice-assisted audio system. Now, Google has a retailer to promote them in.

The firm is ready to open its first-ever bodily retailer on Thursday on the bottom flooring of its Manhattan headquarters within the Chelsea neighborhood. The retailer will carry a full array of Google’s devices, together with Pixel smartphones, Nest dwelling gadgets and Fitbit’s wearable health merchandise, the corporate stated.

Inside, consumers can check out gadgets and subscription providers, while present prospects can get on-site repairs of damaged merchandise. The 5,000-square-foot retailer will embody rooms where prospects can expertise “real-life scenarios” in which Google merchandise might be helpful, the corporate stated.

Some non-Google merchandise and Google-branded gear, reminiscent of T-shirts, hats and canine toys, will even be bought.

The retailer is Google’s latest try to provide its fledgling {hardware} division a shot within the arm and an extension of pop-up shops that the corporate opened in the previous couple of years.

Since Google began promoting Google-branded smartphones in 2016, it has expanded the sorts of gadgets it sells. It has additionally acquired Fitbit and built-in Nest, a maker of gadgets like thermostats. Nest had been a separate subsidiary of Google’s guardian firm, Alphabet.

Although Google has invested closely within the {hardware} division, it’s nonetheless an afterthought to the corporate’s major promoting arm and its fast-growing cloud computing unit. Google wouldn’t touch upon whether or not it had plans to open extra shops.

The observe report of know-how corporations that have opened retail shops is blended. Apple’s shops stand out as a significant success, elevating the model and providing a showcase for new merchandise. Microsoft, on the other hand, stated it was shuttering all of its shops final yr, greater than a decade after it began opening shops to reinforce its personal push into {hardware}.

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