Oreo-maker takes Parle to court docket for ‘copying’ cookie design

The maker of Oreo biscuits has moved the Delhi High Court towards Parle Products, alleging that the design of the Indian agency’s Fabio biscuits is “deceptively similar” that of Oreo, an individual acquainted with the event advised ET.

The excessive court docket has fastened April 12 as the following date of listening to of the trademark infringement case filed by US-based Intercontinental Great Brands LLC, a unit of Mondelez International Inc.

In its listening to on February 9, the court docket declined the request of the US agency’s legal professionals to advance the listening to to an earlier date.

Parle Products didn’t reply to an e-mail looking for remark as of press time Tuesday. A lawyer representing Intercontinental Brands declined to remark.

Mondelez had launched Oreo in India a few decade in the past and has thus far has launched varied variants of the favored manufacturers, together with Oreo Orange Crème, vanilla, choco crème and strawberry.

Parle Products had launched Fabio in January 2020.

The intensive aggressive biscuit market in India has witnessed a number of comparable court docket cases of alleged trademark infringement amongst varied corporations.

Early final yr,

had filed a trademark infringement case towards Future Consumer, alleging that the Kishore Biyani-led firm had copied the packaging of a number of of its biscuit manufacturers.

Britannia has additionally objected to Future Consumer’s use of ‘Good Time’ on considered one of its product packs, arguing that it sounds just like Britannia’s ‘Good Day’ model. In December, Britannia had filed two cases within the Delhi High Court towards rival ITC Ltd for alleged infringement of its product packaging trademark by utilizing comparable design for ITC’s new biscuits.

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