PVL: Prime Volleyball will get backing of 5 authentic workforce house owners, indicators Sony as long-term broadcast accomplice

In a significant increase to the game, Prime Volleyball League (PVL) has obtained the backing of 5 of the six authentic workforce house owners of the now defunct Pro Volleyball League, in addition to broadcaster Sony Pictures Networks India (SPN), which has signed a long run broadcasting partnership with the league house owners.

The brainchild of sports activities advertising agency Baseline Ventures, the new league heralds a dramatic shift from the standard mannequin of franchise based mostly sports activities leagues within the nation, after it needed to let go off the rights of Pro Volleyball because of disagreements with the Volleyball Federation of India (VFI).

While Baseline has received the authorized higher and arbitration award – VFI is but to pay up Rs 6 crore because of Baseline – the agency has gone forward and labored on a mannequin in line with top worldwide leagues just like the NBA (National Basketball Association) and Major League Soccer (MLS), whereby franchise house owners are additionally stakeholders within the holding organisation of the league.

First season of PVL, scheduled to kick begin early subsequent 12 months, will see six franchises. Five authentic franchises – Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks and Chennai Blitz – will be joined by the new entrant, Bengaluru Torpedoes, owned by Ankit Nagori (founder, EatFit).

Tuhin Mishra, MD of Baseline Ventures mentioned that even earlier than formally going to market, the league has signed fantasy gaming firm A23 as ‘Powered By’ sponsors for each on-ground and on-air for a number of seasons.

“We have already seen the quality of talent in the country; our endeavour is to provide this talent the right kind of platform to grow,” mentioned Joy Bhattacharjya, CEO, Prime Volleyball League. “This kind of structure, where franchises are committed for the long term gives the game an opportunity to grow in a sustained manner, and that is the best thing possible for Indian volleyball.”

It is realized that all groups will have to spend near Rs 3 crore yearly. New franchises will additionally have an possibility to purchase within the league.

Thomas Muthoot of the Muthoot Pappachan Group, proprietor of Kochi Blue Spikers, mentioned, “Our first association with the sport in 2019 was very successful. We are delighted to continue this association with this new structure that is a win-win for both franchises and the players.”

The format gives extra worth to workforce house owners and buyers, and fosters long run associations and a steady monetary construction.

The league will be telecast on the SPN and will be completely marketed by Baseline Ventures.

“There is a huge appetite for volleyball in India and in fact it was among the most watched sports during the Olympic Games Tokyo 2020 on our network, even though there was no Indian participation,” mentioned Neville Bastawalla, SVP & Head – Marketing & On Air Promotions, Sports Channels at SPN. “The success of the league the last time around, combined with the high-octane action of the sport makes the PVL a great addition to the sports portfolio of SPN. We are keen to work closely with the stakeholders of the league to build both the league and the sport with viewers in India.”

Deepak Gullapalli, CEO Head Digital Works, which owns A23, mentioned that while fantasy sports activities is rising at a frenetic price, A23 is all the time seeking to broaden the enchantment of sport each inside and past cricket.

“Volleyball, with its widespread urban and rural appeal is a huge potential growth area, and our custom designed volleyball fantasy offering will drive a whole new set of consumers to the sport,” mentioned Gullapalli.

The league has tied up with Piston Des Sports to create a portal for potential gamers and training workers to register and get a possibility to be part of the motion.

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