Starbucks says its plan to shut as much as 300 espresso retailers throughout Canada will be full by the tip of March.
The Seattle-based coffeehouse and roastery chain introduced the acceleration of its five-year “transformation strategy” final yr because it responded to adjustments in shopper habits throughout the COVID-19 pandemic.
In a press release on Tuesday, the corporate mentioned a few of its places closed final fall and it expects to finish its deliberate retailer closures by the tip of its second quarter. The firm had about 1,400 places in Canada as of summer time final yr.
The restructuring contains including new drive-thru places, the growth of supply and a pilot of curbside pickup-only espresso retailers.
The firm started experimenting with pickup-only places earlier than the pandemic. The first Canadian Starbucks retailer utilizing the new format, which measured 93 sq. metres, launched in Toronto’s monetary district final January.
The first new drive-thru is slated to open this month in Abbotsford, B.C.
Starbucks mentioned the adjustments will assist the espresso chain “best meet our customers where they are now.”